Warby Parker Sport
—PROJECT
Warby Parker made its entry into the performance eyewear market with the introduction of Warby Parker Sport, a range of new frames that combine high-performance specs with classic and wearable shapes. This launch called for a distinct visual and verbal identity that signaled technical excellence and friendly energy in equal measure.
ROLE
Creative Concept, Naming, Copy, Scriptwriting & Script Supervision, Edit Direction
TEAM
Pietro Clemente, Sarah Olin, Ben Wagner, Bit Klecker, Frankie Carino, David Vollrath