The History of Glasses
—PROJECT
This TV and paid social campaign distills Warby Parker’s core value proposition through the brand’s unique mix of intelligence and levity. It’s a whirlwind journey across 2,000 years of optical history, from ancient Egypt to 13th-century Italy to the current day.
ROLE
Concept, Script, Edit Direction, Art & Creative Direction
TEAM
Gabriel Alcala, Georgina Rex, Alison Riley, Pietro Clemente, Brand New School