Seed
—PROJECT
Seed is a microbiome-science company that pioneers clinically studied probiotics for human and planetary health. I supported the brand’s creative team in bringing their second-ever product to market across email, site, and social. I also worked on evergreen taglines, lifecycle and broadcast email around various programs, updates to core brand boilerplates, and naming for their Immuniversity campaign.
ROLE
Concepting, Copy, Naming
TEAM
Janny Wang, Chelsea Beloff, Travis Spier, Yuji Sakuma, Calvin Chin,