Laura Mercier
—PROJECT
I supported the creative and marketing teams at Laura Mercier for about a year, helping name new products and colors, develop seasonal concepts, update the brand’s founding story, and built out campaigns around new launches.
ROLE
Product Naming, Color Naming, Concepting, Brand Bio, Email & Social Copy
TEAM
Suzi Jones, Sara Comer, Melise Senaydin
—
Laura Mercier founded her namesake brand in 1996 with a vision for healthy, glowing, “no makeup” makeup. In the process, she changed the beauty world for good.
Trained as a painter in her native France, she arrived in New York in the ’80s for a new adventure in makeup artistry—and quickly built a loyal following of influential clientele. She’s now led the global beauty conversation for 25 years and counting. Her commitment to skin-conscious formulas, high-performance products, and the timeless appeal of a healthy, natural glow have all defined luxury beauty as we know it today.
It’s this singular point of view that has set apart some of the most iconic Laura Mercier products, from her first-of-its-kind foundation primer to her globally bestselling powders, tinted moisturizers, and subtle-but-stunning eye color. To customers, celebrity clients, and makeup artists working around the world today, Laura Mercier continues to be synonymous with effortless artistry and a fresh, flawless face.