Dear Reader
—PROJECT
Modern life subjects us to a lot of noise. This spot delivers an unexpected moment of calm and quiet (and something sort of like ASMR) to land a straightforward message. It was a tight-budget, quick-turnaround idea that became one of Warby Parker’s top-performing evergreen assets across linear TV, streaming platforms, and paid social.
ROLE
Concept, Script, Creative Direction
TEAM
Alyssa Stowers, Aimee Sy