Baby Pigeons
—PROJECT
For years, the copy team at Warby Parker wrote haikus and slipped them into customer communications on a semi-regular basis. This was one way we tried to inject small moments of surprise and delight in touchpoints where people least expected them.
One day, we decided to publish a concise anthology of favorites from our back catalog of haikus. The book served as a key brand moment and took on a life of its own as interactive décor at Warby Parker stores.
ROLE
Concept, Copy, Creative Direction
TEAM
Carmel Quinn, Piper Gray, Benjamin Gable, Or Gotham, Bolt Brown